About PawIQ
Smarter care for every pet. Founded in Dubai, built for pet parents who care deeply about their companions.
Our Story
PawIQ was born from a simple observation: pet parents in Dubai deserve better tools to care for their companions. Despite living in one of the world's most advanced cities, pet health management remained stuck in outdated systems — scattered vet records, forgotten vaccination dates, and no way to easily track your pet's wellbeing over time.
Launched in 2026, PawIQ bridges this gap by bringing artificial intelligence and thoughtful design to pet healthcare. We recognized that the UAE is home to millions of pets and thousands of passionate pet parents who want nothing more than to give their animals the best care possible. What was missing was a unified platform that understood their needs.
Today, PawIQ is that platform. We combine health tracking, smart reminders, AI-powered insights, and connections to trusted veterinarians — all designed with the warmth and professionalism pet parents expect.
Our Mission
Making pet healthcare accessible, digital, and AI-powered for every UAE pet parent.
We believe every pet deserves excellent healthcare, and every pet parent deserves the tools to provide it. By leveraging artificial intelligence, thoughtful design, and deep integration with the veterinary community, we're transforming how pet health is managed in the UAE and beyond.
Our Values
Pet-First
Every decision we make starts with one question: Is this better for the pet? We design features that prioritize animal health, wellbeing, and safety above all else.
Privacy & Trust
Your pet's health records are deeply personal. We encrypt, secure, and protect all data with the same rigor used by medical institutions. Trust is everything.
Innovation
We embrace AI and technology to solve real problems. Innovation for its own sake is noise. We innovate only when it genuinely improves pet care outcomes.
Community
Pet parents are a community. We build features that connect people, share knowledge, and celebrate the bond between humans and their beloved companions.
The Team
Founded by Aden
Aden is a product builder and startup founder with a passion for solving problems at the intersection of technology and everyday life. With years of experience building digital products, Aden recognized the enormous opportunity in the pet tech space — particularly in the UAE market where pet ownership is growing rapidly, but tools remain limited.
Building PawIQ is personal. Aden is a pet parent too, and has experienced firsthand the frustrations that inspired this platform. Every feature, every design decision, and every integration reflects a commitment to making pet care smarter, more connected, and more accessible.
Why Dubai. Why the UAE.
A Growing Pet Market
The UAE is home to one of the fastest-growing pet markets in the Middle East. Pet ownership in Dubai and Abu Dhabi has surged over the past decade, with pet parents increasingly investing in premium healthcare, nutrition, and wellness services.
Tech-Forward Population
Dubai residents are early adopters of technology. They expect premium digital experiences. They use apps for everything from banking to healthcare to food delivery. Pet care shouldn't be an exception.
Underserved Category
Despite the size and wealth of the UAE pet market, there is no comprehensive, modern pet health platform built for Arabic and English-speaking users. PawIQ fills this gap with a platform designed from the ground up for the UAE market.
Premium Positioning
UAE pet parents value quality and are willing to pay for premium services. PawIQ targets this demographic with a premium product, premium design, and premium support — positioning pet care as a cornerstone of responsible pet ownership.
Join the PawIQ Community
Be part of the movement to make pet healthcare smarter, more accessible, and more connected. Join hundreds of UAE pet parents on our waitlist.